Sony shrugs off rumors of 299 PlayStation 3

For those keeping a close eye on the pricing drama surrounding Sony's PlayStation 3, you've no doubt heard the whispers suggesting that the firm may slash the price of its (comparatively) expensive console to better compete with those other guys. Apparently, Sony Computer Entertainment Europe has informed GamesIndustry that the recent talk of such cuts -- particularly the ones pointing to a pared-down £299 ($602) model in the UK -- is nothing more than "rumor and speculation." 'Course, Sony has been known to give out those non-denial denials a time or two before, so we wouldn't be floored to see a few pounds shaved off in the not-too-distant future.

[Via TechDigest]