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Whatever happened to the name change option?

Back in April of this year, I wrote up a story on Linden Lab's announcement that they would offer a name change service at the end of the year for Second Life residents -- $100 up front, and $50 for the yearly maintenance fee. Despite the absurdity of the yearly fee, I thought it was a worthwhile thing to have. I'm happy with my name, but there are many who would gladly pay the kopeks to have theirs changed.

It's almost the end of 2007, and I've not heard anything about this since. I still think it's a good idea, and maybe that's why it's still not available. It's far too useful. What's the word, Massively Audience? Is that pricing scheme too much to pay for the right to change and keep your own customized name?