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Acclaim & IGA link up for six-game ad deal


Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free.

Under the terms, ads are set to appear in 2Moons, 9Dragons, DANCE, BOTS, and two additional titles yet to be announced.

See also: In-game ads put devs in control

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