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Apple TV: games or no games?

Vladimir Cole

We're confused about Apple's plans for games on their new Apple TV device.

Marketing copy running across the top of the official "Apple TV" website promises "If it's on iTunes, it's on TV," yet small, grey text at the bottom of the screen takes that promise back: "iPod games will not play on Apple TV."

Further confusion results from the image at right, showing a screenshot of a Harris Poll administered back in October in which consumers were asked what sort of content they might like to purchase for an Apple TV device. Games are listed.

Is the absence of gaming from Apple TV an indication that poll respondents showed little interest in games? Is the absence of gaming due to technical limitations that might be fixed in future versions of Apple TV hardware? Is the absence of gaming an indication that iPod gaming itself might not be faring so well in the iTunes marketplace? (EA's embrace of iTunes gaming indicates otherwise.)

Whatever the case may be, it looks like consumers will have to stick to their latest-gen consoles if they want to play inexpensive, digitally downloaded games from the couch... for now.

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