We all had a good laugh at the meat-lovin' ingenuity of the PS3 grill, but Japan is also well up on Sony-related humor.
As a response to Sony's "SIXAXIS Emmy," someone at Rendering Ranger (a weird T-shirt brand in Japan) has decided to poke fun at The Machine by creating a condiment called "Actually, the Sauce is Sony." It seems to be just a repackaged version of Japan's Bull-Dog sauces, but the redesign is inspired.
Ken Kutaragi's triumphant visage replaces the Bull-Dog logo; there's an "Emmy winner!" badge next to the accurately caps-locked SIXAXIS title; and there's the (world-)famous Sony grill render down below.
The knockout joke is completed by the pricing structure of this Sony Sauce: the 20GB version should sell for ¥499 but has been reduced to ¥399 (though in this case, just for the sake of fun; not because of any lack of demand), while the 60GB tonkatsu model is listed as Open Price but sells for ¥599. "Actually, the Sauce is Sony" is on sale in very limited quantities in Japan's March Rabbit and Don Quijote discount stores.
If any Western gamers can concoct a more elaborate and well-planned game industry joke, we'll tell the world all about it. Click through for more saucy pics (hee-hee) from Akiba Blog.