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Pepsi taps into today's culture with ... pinball?

Kyle Orland

So let's get this straight. Coca-cola, looking for inspiration for a high-profile ad, apes Grand Theft Auto, a best-selling series that has inspired countless knock-offs and holds incredible relevance in today's pop culture landscape. Pepsi, on the other hand, creates a TV ad based on pinball, a once-popular arcade staple that has declined over the decades to the point where only one company in the world is still making tables. At this rate, we can expect RC Cola to come out with an ad based on bagatelle any day now.

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