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Yahoo! "jumps ahead" of Google in mobile search

Brian White
03.21.07
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We're not quite sure how Yahoo! claims to have "jumped ahead" of Google in terms of mobile search, but upon investigation here, the Sunnyvale company has unveiled its new "local" search for the first time in the States, delivering locally relevant answers to mobile search queries instead of just relevant but global search results (like Google defaults to with its mobile search). It's true that offering customers search results that are specifically tailored to locality (Yahoo!) instead of a list of relevant but global URLs (Google) are more likely helpful for mobile web searchers, but we're not sure on if this really has Yahoo!'s oneSearch "jumping over" Google's mobile presence. In terms of usefulness, probably. In terms of sheer search volume, well... who knows.

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