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Google to launch MVNO in Britain with O2?

Brian White

With Google's wireless phone plans still under close guard, the web search giant may get a little ahead of itself in Europe soon. Rumor on the street is that Google will launch a mobile virtual network operator (MVNO) wireless brand in the UK sometime in the early summer of 2007. Google will brand its wireless services in partnership with UK carrier O2 similarly to how current MVNOs brand themselves and work in Europe and in the US. To become a possible Google MVNO customer, a website will be provided -- no stores or other physical locations will be part of the deal. Why would Google want to brand itself as a wireless carrier? Who knows, but perhaps it fits an overall Google world domination strategy or something. Now, it just needs phones.


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