In today's breakfast topic, I noted that I haven't gotten any gold spam in the time I've played since patch 2.1.0 came along. And oh, what a change it is! I was always a good little player, taking the time to report any gold selling spam to a GM, but usually by the time a GM got around to looking at my ticket, I'd have gotten at least five more piece of spam -- and that was if I opened my ticket during off-hours.
So what's the magical change that's stopped spam in its tracks this patch? Obviously, there's the new spam reporting system, which makes reporting anyone an easy task: just right-click on their name and select the "report spam" option. You'll no longer get whispers, see text, or receive mails from that player for the duration of your game session and the incident is automatically forwarded on to a GM. But even if every player were duitifully reporting every spammer, I wouldn't expect such a dramatic change in the level of spam. CM Drysc notes that as of the patch, trial accounts can no longer whisper other players -- at least not without players whispering them first. I don't know about you, but I think this simple step may have been the magic bullet.