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HD DVD rebate promotion a success?

Ben Drawbaugh

The recent rebates from Toshiba on stand alone HD DVD players has gotten us pretty excited, and it seems we're not the only ones. Toshiba is claiming that "player sales are up 5-10 times higher than before" and at least the one retailer that shares its data confirms this. In fact over the weekend the HD-A2 was rated the number 1 selling DVD player on Amazon -- no, not just in the HD category, but in all DVD players. While this is great and all, we're not sure how this is going to affect the overall outcome of the format war, but one thing is for sure, this holiday season is going to be very interesting for HD fans.

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