Taking a video game across an ocean requires more than a simple trip in a plane. Localization experts spend countless hours crossing the language barrier to make sure different cultures understand the game's content. The title often gets shifted in the mix, such as the Japanese DS game I Would Die for You becoming Feel the Magic XY/XX in the US and Project Rub in Europe.
According to the latest issue of Famitsu, the upcoming PS3 title Lair will have a new name in the land of the rising sun: Rise from Lair. It's more search engine friendly, for starters, but other than that we couldn't guess the reasoning behind the shift. We would have suggested Dragon Fly Ultimate, but we aren't publishing the game, are we?