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Orange kills "SPV" branding for smartphones

Chris Ziegler

Even for those of us in North America, "SPV" feels like one of those storied brands that's been around since the very beginning of the smartphone era -- a time when devices like the SPV C500 (and its successor, the C550) stepped out of the primordial Windows Mobile ooze. All good things must come to an end, though, and it's with heavy hearts that the death knell tolls for Orange's naming convention. It's not all bad news, though: future HTC devices on Orange will actually be branded as such. It seems that HTC has finally earned its wings, gathering enough clout and brand recognition to get its own name silkscreened onto its carrier-subsidized offerings; frankly, we wouldn't mind the same thing happening here.

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