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Rakuten exploits cameraphone craze for advertising purposes

Darren Murph
06.08.07
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Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.

[Via Physorg]

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