Animal Crossing characters on it! Must buy! Seriously, Nintendo did a bad thing by making a game full of super-adorable characters and then designing it such that players are required to interact with these characters on a daily schedule. Then, when you see Tutu or whoever on a toy, you feel more compelled to buy it because you've formed somewhat of a relationship.
We recognize this manipulation, but it still works. We may have to buy that Snowman stylus. We love the snowman.