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Sony launches HD marketing blitz in Europe

Darren Murph

Sony's no stranger to launching controversial marketing campaigns around the globe, and it looks like Europe will become the firm's next victim. As high-definition technology gains ground overseas, Sony is reportedly readying a "major Pan-European marketing campaign to demonstrate the breadth and depth of HD offerings and to educate consumers about the intricacies of HD." The advertising will be seen on television, in cinemas, in stores, and even online, meaning that you'll be hard pressed to evade the Apricot Poodle "Experiment" commercial (glimpsed on the right) unless you go Amish for a month or so. Of course, considering the recent reports of Blu-ray disparity, we bet Sony will do its part to back the BDA all the while.

[Via TechDigest]

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