Latest in China

Image credit:

Rip Slyme sells his soul to Sony in latest music video

Darren Murph
February 23, 2007
Share
Tweet
Share

Sponsored Links

Here at Engadget, we've got no qualms with a jumpin' beat, and we certainly have no issues with Sony's svelte lineup of (admittedly pricey) Vaio lappies, but even those two shameless endorsements can't hold a candle to Rip Slyme's latest vid. Presumably funded entirely from the linings of Howard Stringer's own pockets, the music video for I.N.G. seems to mock a typical Sony end-of-quarter board room meeting, but after 30 seconds or so of dancing around with Sony laptops (the C-series in particular), we get the feeling this just might be for real. While the artist could've just looped his tune behind a large Sony billboard and got the same message across, the "product placement" here would make any marketing professor quite proud, and while we have no real way of verifying, we'd speculate that Mr. Slyme's producers used a few Sony-branded machines to do the tweaking. So while all these words might not make much sense just yet, click on through when you've got a tick and watch the whole thing through -- now this is a Sony fanboy.

[Thanks, Louis S.]







All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

T-Mobile’s TVision is a cable-cutting package for its mobile customers

T-Mobile’s TVision is a cable-cutting package for its mobile customers

View
Hackers briefly swap out a page on the Trump campaign site

Hackers briefly swap out a page on the Trump campaign site

View
Starlink testers will pay $99 per month for SpaceX's satellite internet

Starlink testers will pay $99 per month for SpaceX's satellite internet

View
Researchers 3D-printed a cell-sized tugboat

Researchers 3D-printed a cell-sized tugboat

View
This is Harley-Davidson's first electric bicycle

This is Harley-Davidson's first electric bicycle

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr