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Peter Moore: Sony is 'failing' in Japan


The funniest part of the interview with Peter Moore is that he knows the Xbox is biting the big one in Japan, but he points out that Sony "crumbling" in Japan against the Wii is just more delicious. Moore says he planned for an uphill battle in Japan -- actually it's more like a flat-faced vertical mountain battle, having only sold 122, 565 Xbox 360s this year -- but he believes Sony never expected to fail in Japan like they have.

Moore points out that Sony keeps talking about this 10-year plan without ever explaining what that means. He says, "I'm not sure what their 10-year plan is ... It's like they just said, 'We have a 10-year plan' [and that's it]." Moore isn't talking 10-year plans but he expects the Xbox to live longer than the original's four years. He says Sony can have all the plans they like, but the key is getting to the "mass market with price points [that matter]," which Moore says Microsoft is a lot closer to being able to do. Yes, that certainly sounds like allusion to an incoming price drop.

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