Starz is also switching to MPEG4 with help from Motorola

Anytime it's possible to reduce the about of bandwidth required without reducing the picture quality, we're for it. MPEG4 is finally rolling along and getting picked up where it works, and one of the places it works is with cable channels like HBO and Starz. This is even more true when they're delivered with MPEG4 by the provider, 'cause as great as MPEG4 is, if the signal started out as MPEG2, then it can only get worse in the conversion process. So with some help from Motorola MPEG4 encoders, Starz is joining HBO in distributing their feeds as MPEG4 and saving providers bandwidth in the process.