Zac Efron appeared, but they certainly did. We'll be hearing those shrill screams in our ears for days to come. Unless we pump up the volume on Halo 3 while we get into some fragoffs.
So, having attended the Halo 2 launch at the same spot, this launch was incredibly lackluster. There was no music, no local radio DJ pumping up the crowd, no bikini-clad babes handing out samples of Mountain Dew, no one hurling t-shirts into the crowd, and no big countdown and fanfare. The most noise made by the crowd was whenever Master Chief would stroll by, and everyone would go nuts trying to take a photo of him. Then there was the guy handing out free swag for ... The Kingdom. Everyone mobbed the poor guy, thinking it was Halo stuff, but they were bummed when it turned out to be notebooks and pins from the upcoming movie.