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Call of Duty 4 suffering sellout syndrome

Ross Miller

Don't be fooled by the headline: Activision's military shooter is not (necessarily) compromising its integrity and principles in exchange for money. Call of Duty 4 is seeing "extremely high demand" and subsequently inadquate supply.

According to Nollenberger Capital Partners analyst Todd Greenwald (via GameDaily), "we've checked with a wide range of retailers (Gamestop, Wal-Mart, Target), and only pre-orders are being satisfied-stores are otherwise sold out of the title." The publisher's other recent major release, Guitar Hero 3, is also in the midst of selling out. The news does sound good for Activision, but just think about how much more money they could make off of downloadable content if they manage to meet consumer demand.

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