The result of NTT and Nintendo teaming up

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Back in November when we heard about Japanese telecoms provider Nippon Telegraph and Telephone Corp combining forces with Nintendo to promote the Wii and its online capabilities, we weren't sure what kind of adverts would be the result. In the commercial above, we get a small glimpse at Smash Bros. Brawl, but the majority of the ad is populated by a happy woman and some kind of egg deal. What is the significance of the egg? Someone please explain the egg to us?

[Via Kotaku]
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