All newspaper crossword game endorsements are not created equal
Majesco was smart to license the New York Times name for their DS crossword game. The NYT is renowned for having both high standards of quality in its reporting, and also having good crossword puzzles. Thus, associating your game with that organization makes the game seem more intellectual and classy.
The Sun, on the other hand, is a tabloid best known for its topless women and anti-immigration stance. It's a less desirable association, we think, in terms of prestige. However, The Sun has the highest circulation of any daily English-language newspaper, so maybe it's not such a bad idea.
No, it's a pretty bad idea to tie your puzzle game to an insulting rag.
[Via DS-x2]
