Yoichi Wada on PS3: "My phone is more expensive"

Yoichi Wada is the main man behind operations at Square Enix. In official terms, he's the president. So what's he think about the current state of consoles? Specifically, what's his thought on the PS3? Our subject line gives you a hint but we'll talk a bit more about it. Wada feels that Sony isn't expressing the use of the PS3 appropriately; Sony isn't explaining what kind of games they have for what kind of consumer. We know, we know ... it's hard to really dissect all the things the PS3 can do and target certain markets for each feature.

Wada feels the PS3's price cuts will bring an improvement in sales, but he thinks the console is too cheap for what you get. He claims his phone is more expensive than the PS3, but nobody complains about that. He goes on again to tell Sony to better position their console — get the right message out instead of focusing on the price. Or something. There's a lot more information in the interview regarding the state of video gaming as well as what Wada and Square Enix think about where the future may take us. It's worth reading, but we'll stop here as the PS3 info has dried up.