Edery to developers: Make XBLA trials more fun
David Edery, Portfolio Planner for the Xbox Live Arcade, has a message for developers and publishers of XBLA games. Don't leave game trials to the last moment and make them good. It's a simple message, but is something a select few developers have yet to fully accept.
Edery wrote a rather lengthy article that tackles the issue of craptacular XBLA trials and how to increase conversion rates. He goes on to list and discuss numerous tips and ideas for developers to take into account when creating an XBLA trial, but we think it's quite simple. Don't take trials for granted, put effort into making them show the game's features and give us enough of a taste that'll leave us wanting more. Nothing irks us more then playing a horrible XBLA trial only to find out months down the road that the game is actually good. Because in this business, a trial game has to earn a full game purchase and our Microsoft points.
[Via GamesIndustry.biz]
