A/V world -- you might want to stick it in a streetlight. Apparently, the company has created a micro-sized bulb that uses 250 watts of power, but outperforms a 400 watt LED. Gas inside the tiny bulb is electrified by a component called a puck, which heats the gas into plasma and produces light, allowing a sizable chunk of energy to become light rather than heat -- thus the ultra-bright performance. Inside the mint-sized bulb the gas reaches 6000-degrees Kelvin -- or about the surface temperature of the Sun -- producing 140 lumens per watt, or roughly ten times that of a standard lightbulb. Really, it's quite bright. Still, a Tic Tac would probably be more refreshing.