Commissioner insists that NFL Network will be "a success"
It's no secret: the NFL Network isn't in nearly as many homes as the league had hoped when it launched in 2003. As it stands, the channel has only wiggled into 10 million abodes, whereas the NFL was estimating 32 million. At the network's third annual "upfront" presentation, commissioner Roger Goodell looked media buyers and advertisers in the eye and stated that it would "make the NFL Network a success." Not surprisingly, the biggest obstacle here is distribution, but it seems the league is adamant to find ways to broaden the channel's audience. We suppose the battles will live on, eh?
