Over in Europe, the senior marketing director, Laurent Fischer, says that the casual gamer is none other than a myth? Really, Laurent? For him, apparently, it's all black and white, with a very clear distinction between gamer and non-gamer and no gray area between.
"For me, you are a gamer or non-gamer," he says. "I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realised. The guy who plays these games regularly - he's a core gamer." Laurent went on further to explain his point, stating "I don't like this word casual so much. Because people consider that casual needs to be something easy. If you're good at any game you can play at a high difficulty level. Take Tetris. There is incredible gameplay, it's very simple, very easy to understand, but it's also very different. I think a game can be a light enough to enjoy and for all gamers to become a core gamer on it."
When looking over his comments, it's kind of an "in the eye of the beholder" thing. For us, yes, we think there is casual gaming and it's fairly defined what is and isn't a casual title. He doesn't agree with us, though, because, to him, there "is no casual gaming. There is just a different way to play."
NoE: 'There is no casual gaming'
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