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Wii Warm Up: End of the line

The hype for any given game generally dies down about a week after release, unless, of course, it's a really big game. The problem is that, unless it's one of those really big games, few people beyond those really excited pick up a game immediately, which means that many games get missed in the whirlwind surrounding the next set of upcoming games.

When do you think we should stop showing off media for a particular game -- right around release, or a few weeks after? When do you usually pick up new releases, on average?