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First Look: Bloomberg

I'm the first to admit that I am no financial whiz. I know very little about stocks, bonds, and money in general (I'm a blogger after all), however, I do know a thing or two about iPhone apps. Imagine my surprise that one of my favorite iPhone apps is the Bloomberg app (shocking, I know!).

Bloomberg, in case you aren't aware, is one of the leading sources of financial news. The company's reputation was built upon the Bloomberg Terminal, which is leased to traders, libraries, and the like for a high monthly fee. The thinking is that by having a wealth of knowledge about the market at your fingertips the terminal will pay for itself.

The Bloomberg app, in stark contrast, is free but does still offer you a deep look into your stocks. You can keep track of your portfolio, see news related to the companies you invest in, and get lots of performance data at a glance.

Take a look at our gallery to see what this app has to offer (keep in mind that I took these screenshots last week, so the stock info is out of date).

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