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GTA IV ads go guerilla in New York City


With its April 29 debut only three agonizing months away, it's time for Take-Two and Rockstar to up their marketing for Grand Theft Auto IV. Citizens of New York City may stumble across wanted posters (pictured above at Lorimer and Grand in Brooklyn) asking for tips in capturing Niko Bellic (GTA IVs protagonist). If you've seen the guy -- or just want a special jpeg from Rockstar -- send an email to tips[at]libertycitypolice[dawt]com. If anyone stumbles across or can scan a cleaner image of the viral ad we'll be sure to post it.

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