Engadget Japan is live at Toshiba's HD DVD press conference in Tokyo right now. It's nearing 5PM, when the bell is expected to toll for HD DVD, and we can all move on with our new lives as Blu-ray (or download) buying consumers. It won't be in the usual second-by-second coverage, but we'll do our best to have live updates as they come in, so check back to this post.
IT'S OVER! The release just hit the wires even before Toshiba started talking. "Toshiba Announces Discontinuation of HD DVD Businesses."
5:00PM - Right on time, Toshiba's president, Nishida-san, takes the podium. He is talking about how great and advanced HD DVD was. WAS. He is also speaking about how Toshiba shared a good partnership with Warner. "There was a difficult decision. Multiple standards have a huge impact on consumers."
5:15 - Now he's just reading from the release, more or less. They're on to bigger and better things: two new NAND factories in Japan, one will be jointly-operated with SanDisk.
5:21 - Q&A time!
Three part Q: what was the cause of HD DVD's failure? What is Toshiba doing with its Aomori HD DVD factory? And what about the timing of the announcement?
A: From an objective, fair point of view, we were clearly in a good place until last December and January. So we were very, very surprised by Warner's announcement. As for the Aomori factory, nothing is final at this moment.
Q: Any plans to adopt Blu-ray?
A: No plans at all, not at this moment.
More after the break.