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Strong PS3 sales might mean more consistent price level

Kyle Orland

Now that the latest PS3 price drop has finally kick-started the system's position in the sales race, Sony seems to have come to the logical conclusion that further price drops probably aren't an immediate necessity.

Talking to Reuters, SCEA VP of Marketing Scott Steinberg said Sony was surprised to see a rough parity between sales of the $500 and $400 PS3 models since the November price drops. According the Steinberg, that suggests "the hard-core gamer is not afraid to throw another $100 at the PlayStation 3," and that the pricing pressure many analysts predicted has not materialized. While Steinberg said the company was "studying what this means for the potential roadmap for the year," the clear implication seems to be that the company is happy with the system's current pricing ... at least for the time being

Steinberg also seems bullish on the PS3's future in light of the success of Blu-ray in the HD movie format wars. "The year of the PlayStation 3 started in fall 2007," he said. "I think it will be an extended year, we are feeling positive momentum."

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