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DoubleClick takes internet ads HD


We're not sure who asked for high definition-enhanced online advertising, but its here all the same. DoubleClick has announced its ability to deliver HD ads through Adobe Flash. The first one to take advantage is Epson's "Epsonality" ad campaign, created by Butler, Shine, Stern & Partners and encoded in h.264. Questions of how much bandwidth this will take up aside, we're content in the knowledge that least on this site if such an ad pops up unprompted, few will complain about how annoying it is, just how badly its been compressed and how much better it would be on (insert format here).

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