Activision Blizzard, Activision head Bobby Kotick mused on latent cash cows at the Morgan Stanley Technology Conference in Dana Point, California. Kotick clearly senses the possibility of transforming his million-dollar franchises into billion-dollar franchises. MMOrph them! "[What] would be the natural evolution of a property like Call of Duty into a massively multiplayer environment -- how do you monetize that?" wondered Kotick. That is the question, Bobby. Lucky for you, you can just sit back and let the WoW think tank (a.k.a. your $1b investment) do the answering ... *fingers crossed*.