Sony's stock has dropped 26% in the past year, for a number of reasons. Undoubtedly, the high costs of PS3 manufacturing and its sluggish performance hasn't helped Sony's corporate image.
However, the Wall Street Journal is suggesting that this is actually a good thing for investors. Sony's stock has always been "undervalued" according to their analysis. However, in recent time the stock has "become even more attractive."
The video game unit's quarterly profit and increasing demand for the PS3 is making Sony a much more desirable company to invest in. Analysts have been quick to call Sony the ultimate "winner" of this generation of consoles, and the recent victory of Blu-ray in the format war is a huge help for the company. After such troubled performance, it's only a matter of time before Sony's stock goes back on the rise. Perhaps now is the time to invest.