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Boom Blox sales: EA content, analysts less upbeat

Ross Miller

While we thought sales of Steven Spielberg's Boom Blox was less than stellar (in all fairness, it did sell about twice that of Zack and Wiki in its first month), Electronic Arts CEO John Riccitello said the game has met internal expectations. Speaking at a William Blair Investor Conference today, he said "It's continued to sell well. It did break into the top 10 for the Wii, and the advertising is doing exactly what [our] team expected to: drive sales."

MTV Multiplayer spoke with a few analysts who were decidedly less impressed with the sales so far. Pacific Crest Securities, who initially predicted 250,000 in unit sales, said, "It appears that success on the Wii will remain difficult to achieve." Michael Pachter, who wasn't too hopeful in the first place, wondered if it was a marketing problem on EA's part.

Joystiq's official in-house analysts all agree that the game would have sold a minimum 3 bajillion more copies had it kept head tracking. Maybe it's going multi-platform, after all. Riccitello also said the game could sell several hundred thousands, and given Zack and Wiki's continued sales, he may have a point.

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