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Nickelodeon creates new divisions for online worlds


$100,000,000 dollars buys you 5,000 online games and virtual worlds -- if you're Nickelodeon. The famous kids' cable channel has spent two years bringing these games onlines, and has plans for 1,600 more online games set in such properties as Spongebob Squarepants, iCarly, and Carrie the Caregiver. Current virtual words for Spongebob, NeoPets and a new property called, enigmatically, Monkey World, are being developed by the newly renamed Nickelodeon Kids and Family Group Virtual World Studios, previously known as NeoStudios. The new division is being helmed by current NeoPets senior VP and general manager, Kyra Reppen.

$20,000 per online game. Not yet known is how many of those 6,600 games are re-skinned clones of Minesweeper and Tetris.

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