Justin T. McElroy Memorial Burn of the Day Award simply cannot be pried from the clutches of one Shigeru Miyamoto, creator of Donkey Kong, Mario, Zelda and just about half of your best childhood memories.
Tucked inside Wired's 15th Anniversary retrospective, a quick interview with the renowned developer reveals his secret to maintaining "quality control" in a company as large as Nintendo. "I'm always instructing my game designers on the history of the characters and worlds we've created," says Miyamoto. "Often we're in development and I'll say, 'Oh, this looks like a Sega game. We need to make it look more like Mario.'"
Oh my. Not to worry, Sega, at least Mr. Miyamoto knows about your games. He's never even heard of Ratchet & Whatshisface.