Online TV viewing catching on, traditional TV watching still preferred
We've known that individuals were turning to the internet to catch their favorite shows for some time now, but we aren't living in the future just yet. According to new research conducted by Nielsen and CTAM, most adults (94%) who "subscribe to cable or satellite television services prefer to watch television on traditional TV sets." Still, over a third of those surveyed who had a broadband connection admitted to watching at least one television program originally shown on TV via the internet, and nearly 40% of online TV viewers also use the world wide web to "get the scoop on actors and upcoming episodes." For numbers galore on this very topic, head on down to the read link and have a look.
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