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Stringer: Wii is 'expensive niche' console

Phil Larsen

How does one reply to such a comment? Point out that Stringer is obviously incorrect, or just ignore it and hope it goes away? Unfortunately, big Howie S. won't be going anywhere as head honcho of Sony, appearing last week at the Allen & Co Media Conference.

Stringer simply said "I've played a Nintendo Wii," -- betcha he bought one for his grandkids or something -- and he followed that up by stating "I don't see it as a competitor. It's more of an expensive niche game device." Cue inevitable spiel about Blu-ray, and you've got another carbon-copy Sony statement in a nutshell. It's difficult to take anything he says seriously, especially since we've heard it all before.

We could explain that the definition of a niche wouldn't have anything to do with the biggest and most popular console on the planet, or point out that the PS3 is still way more expensive (and will be for yonks), but that would make too much sense.


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