So Sony's got a $399 Blu-ray player on the market now, huh? Really blasting away at that price point, huh Sony? Really keeping on your toes now that HD DVD is dead and gone, giving you zero competition in the physical format space, yeah? Oh, we forgot, you're using a blue laser, and those require bloody war with dastardly intelligent man-eating monkeys to boot up. We got to handle Sony's new BDP-S350 Profile 2.0 Blu-ray player tonight, and while we aren't mad that the new player draws less power, takes up less space, and supports more technical HD hotness, it literally feels like a $20 DVD player in the hand -- no way Sony has $400 of electronic components in this thing. Even the front LCD is teensy: we've bought $200 home theater in a box systems from Sony with more extravagant displays. We understand Sony trying to make back a few dollars from a pricey format war, but at this point this ridiculous price point is looking way artificial. In other, less insulting news, Sony was showing off the new HT-SS2300 Home Theater System, which is designed to complement the S350, along with the HT-IS100 "Micro System," which we found intriguing. Sony also showed off its HDR-CX12, which is nothing special in person, though we certainly like what's under the hood.