early 2008 or even July for that matter. Sony's David Reeves now confirms that PlayTV -- the €99 PS3 TV tuner / DVR add-on -- will hit the UK on September 10th. The service will then march onto the continent before completing the European rollout in December -- Australia and New Zealand get theirs in January or February. Notably, the service will in fact record television in the background without interrupting your regularly scheduled gaming regimen thanks to the recent 2.41 firmware PS3 update. Phew, for a moment we felt threatened by a lack of manufactured distractions.