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Actilizzard CEO finds Warner Music's logic on music licensing 'one-sided'


Activision Blizzard CEO Bobby Kotick finds comments made by Warner Music -- saying it should be paid more for the use of its music in games like Guitar Hero -- a little "one-sided." The Financial Times reports that the Blizzavision chief thinks comments made by Warner Music's Edgar Bronfman don't take into account the "capital and resources" required to turn the song into something "fun to play."

With the music industry taking a backseat to the games industry, it's not surprising to find record execs trying to figure out a way to squeeze more money out of a billion-dollar franchise. The thing is, though, that Activision's merger with Vivendi Games, connects it to Vivendi Universal, which owns Universal Music, the "world's largest music publisher." At the end of the day, Kotick can snap his fingers and never talk to Warner Music again, all the while squeezing every last dollar out of the Guitar Hero franchise until it stops being the soup du jour.

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