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Nielsen VideoScan High-Def market share for week ending August 10th, 2008

Ben Drawbaugh

We had a feeling that August was going to be a rough month for Blu-ray, but we had no idea the Nielsen VideoScan numbers courtesy of Home Media Magazine would be this bad. If you think that being down 26.88 percent over last week is bad, have a look at the revenue, at only 6.89 million we had to go back over three months to fine Blu revenues that low. The obvious reason is that the releases have been weak, but DVD didn't do as badly because of Nim's Island. In a movie you'd expect to see from Disney, Fox's kid title was easily the number one DVD, beating the two week old comedy in second by two to one. Meanwhile, the very same title only mustered 2 percent of DVDs sales and couldn't even sell half as many copies as a much older Batman Begins on Blu-ray. Although we doubt next week will be as bad as this one, we don't expect things to get much better until the fourth quarter, which is when the studios finally start to let some of their big titles out.

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