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South Africa to host 2010 FIFA World Cup, not see it in HD

Darren Murph

What, is this some sort of sick joke or something? The host nation of the 2010 FIFA World Cup, South Africa, will be unable to watch the action happening in its own backyard in high-definition. According to a recent report from Johannesburg, the SABC "has no plans to broadcast the 2010 FIFA World Cup in high-definition for South Africans." Instead, Switzerland-based Host Broadcasting Services (HBS) will film the games in HD for other countries. The trouble is that an overwhelming amount of South African citizens would need to procure a digital set-top-box in order to view the content in high-def, and considering that HD adoption in the nation is already low, it's simply not a high enough priority to bother with. Of course, political pressures could lead to change in all of this, and for the sake of the locals yearning for more high-def (and technological progress in general), we certainly hope so.

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