Orange pays Polish actors to line up for iPhone
Here's an odd story. When the iPhone launches in Poland today (8/22), there will be long lines at Orange retail stores. In fact, it's guaranteed.
Reuters is reporting that Orange has hired actors to queue up at "...twenty stores" on Friday to spark in interest. Before you say, "That's crazy," consider that many Americans were willing to sit in line for a week. For free.
Perhaps Orange is trying to pad a potentially lukewarm reception to high-priced plans. For example, the base iPhone plan will cost 195PLN ($45) per month and will offer users 150 minutes of talk time plus 500MB of data.
Clever marketing or dirty pool? And what happens when the next actor in line reaches the counter and doesn't buy anything?
