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TWC to up marketing, use DOCSIS 3.0 "surgically" to compete

Darren Murph

It looks as if the days of Time Warner Cable resting on its laurels while laughing all the way to the bank are coming to end, particularly in NYC. Although Chief Operating Officer Landel Hobbs was quoted as saying that TWC was "effectively positioned in Manhattan" while "[Verizon] was just getting started," we'd say it has plenty to fear. The outfit is expected to ramp up marketing in order to push its services over those offered by competing telcos and satcasters, though without a significant boost in HD options in a significant number of markets, we can't see the spots really making much of an impact. Additionally, said exec said that the firm plans to roll out DOCSIS 3.0 "surgically" in order to compete in FiOS areas, and given that this is the company who is actually mulling consumption-based internet billing, we don't find its hesitation to go full-bore shocking in the least. [Disclosure: Engadget is part of the Time Warner family]

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