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LG puts an emphasis on emerging markets

Chris Ziegler

Chalking up the decision to a gloomy economic outlook, LG has said that it intends to shift its production and marketing strategies over the coming years to sell fully half of its lineup in emerging markets in the $100-$150 range. The low-cost phone market is a truly brutal one for manufacturers -- so brutal, in fact, that Nokia has come right out and said that it chooses not to compete in it -- but LG is now saying that it'll be happy with single-digit profit margins in that arena now that it's gotten over fears that playing dirty there will "hurt [its] brand image." That'd be down a smidge from its latest quarter, where it posted an 11.5 percent margin in the mobile game -- a 2.9 percent decrease from the quarter before that. A little cash is better than no cash, we suppose, eh?

[Via Phone Scoop]

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