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ABI Research points out the obvious: Blu-ray prices prices heading downward

Darren Murph

Man, what a difference 1.75 months makes. In mid-September, the BDA actually admitted that Blu-ray player prices weren't going to be sinking anytime soon; fast forward to now, and we've already got a smattering of sub-$200 decks to choose from. That being the case, ABI Research has just pushed out a new release that points out the obvious, noting that "competitive pressure from movie download services, and media speculation about the future success of the Blu-ray format itself has resulted in falling Blu-ray player prices across a range of current and older models." Unfortunately, there aren't any hints in there of just how low prices will go on Black Friday and during the run-up to the end of December, but trust us, we looked.

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