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Blu-ray forecasts slightly lower due to wild economy

Darren Murph

It's hard to know what to believe these days. Just weeks ago, we heard that the worldwide economic situation would actually increase at-home entertainment sales; now, we're hearing that overall home entertainment spending will likely decline 3% to 4%. Regardless of what actually happens, Blu-ray backers are still scaling back their expectations for the format, with Warner Home Video president Ron Sanders and Sony Pictures Home Entertainment president David Bishop each estimating that total BD software sales in 2008 will reach $750 million. That's compared to earlier forecasts of around $1 billion, though it was noted that Paramount Home Entertainment president Kelley Avery nailed the revamped estimate a few months back. As it stands, year-to-date Blu-ray sales have surpassed $500 million, which means BD still needs a big holiday season to hit the fresh figures -- do see you it happening?

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